How to sell beer to everyone

Emma Inch from the Fermentation Beer and Brewing Show caught up with beer writers, Jessica Mason and Pete Brown to talk to them about their recent presentation at Imbibe live entitled: ‘How to sell beer to everyone’

Pete, himself, an ex-beer ad-man, describes how the beer marketing industry got itself into the macho world of lads and sport in the first place and Jess offers their six straight-forward ideas  to promote beer to more people – particularly for pub and bar operators.

Listen to the Fermentation podcast here, first broadcast on 22 July 2018. Skip forward to 49 minutes in for the 7 minute clip.