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Brewhouse & Kitchen host nationwide brew days

7 Mar

Brewhouse and Kitchen, the UK’s largest brewpub chain and the second largest in Europe will host hundreds of women nationwide – including celebrities, prominent figures and local community members – at 19 locations across the country on 8 March for their annual FemALE Brewing Experience Day – for the 5th International Women’s Collaboration Brew Day; ‘Unite Exotic’.

The day will begin with a briefing followed by a mashing in. By lunchtime, guests will have taken part in sparging, digging out the mash tun. After lunch they will start the boil and add hops and finings before transferring the brew to the fermenter.

Brewhouse and Kitchen Marketing Manager Gail Bunn says the rise of women in the industry can be credited to the skills it takes along with changing attitudes in society.

She commented: “Women have greater ability to distinguish between high numbers of aromas and flavours, which is key to success in craft brewing. Along with this, beer companies are more aware of the importance of female beer drinkers and women now feel more comfortable to drink beer, attend pubs and contribute to the growth of the industry.

“We’re seeing this reflected in both our customers base and growth of women participating in our Brewing Academy, which fosters successful careers in brewing.”

Brewhouse and Kitchen will make a donation to Cancer Research UK from each pint sold of the specially brewed beer.

Connecting generations of brewing talent

7 Mar

Jenn Merrick, former Beavertown head brewer, is brewing a collaborative beer with Heriot-Watt students at Pressure Drop Brewery in London on 23rd March.

The idea came from the team at We Are Beer (London, Edinburgh & Bristol Craft Beer Festivals) who asked Pressure Drop Brewery facilitate a project to celebrate and profile women’s contribution to modern beer. Jenn Merrick of yet-to-be-built Earth Station Brewing will lead the project alongside the students and faculty at Heriot-Watt to make a beer that celebrates women in brewing; the craft, creativity and business expertise of women in the industry’s past, present and future.

Sienna O’Rourke, Sales & Marketing Coordinator for Pressure Drop explained: “The We Are Beer guys behind the festival did some research and found that 35% of their attendees were female but they want to grow that to 50%. They felt that celebrating and profiling amazing female talent would be a great way to head towards this goal. Meanwhile, intake of female students at Herriott Watt is shooting through the roof, and half the staff are female too, so it felt like a unique opportunity to connect the next generation of female brewing talent.”

The brew will take place on Friday 23rd of March at the brewery in Tottenham and the name of the beer is up for grabs and will be decided on the day.

After that, the beer will be poured at all the 2018 We Are Beer events and will have a national release in limited edition small pack.

Meanwhile, Jenn Merrick will launch Earth Station Brewery this summer. Located in East London’s Royal Docks—a stone’s throw from London City Airport and next to the brand new Elizabeth rail line—the brewery will form part of an “exciting hub for creativity and manufacturing” owned by local arts charity Create London.

 

With grateful thanks to the ‘In Your Area.co.uk’ news website for the photograph of Jenn.

Women’s collaboration day brew seeks a touch of the exotic

22 Jan

The theme for the 5th International Women’s Collaboration Brew Day has been confirmed as: ‘Unite Exotic’.

Held each year on 8th March to coincide with International Women’s Day the collaboration brew day is designed to unite women brewing all over the world. The inspiration for Unite Exotic was born last summer while founder, Sophie de Ronde was experiencing a south American adventure.

Sophie said: “After seeing the wonderful response to last year’s theme to use local ingredients we are asking Brewsters this year to search far and wide for those exotic ingredients: fruits, cereals, yeasts, flower, herbs, spices – and anything else you can think of – to provide a new twist to your wonderful brews.”

The event is free for participants and embraces all women who brew, whether it be on a commercial basis or for their home brewing hobby. Denise Ratfield, IWCBD Director or Sophie de Ronde, event founder will be more than happy to answer any questions about the day and anyone taking part in a collaborative brew can have their brewery added to the map on the Unite Brew website https://unitebrew.org/

For more information go to the contact page on the website or follow social media streams on Facebook , Instagram or Twitter.

Discrimination debate takes centre-stage

10 Jan

Industry experts will gather at the Manchester Beer Festival trade day to debate how the beer industry should combat discrimination.

Taking place between 6:30 pm and 7:30 pm on 24 January at Manchester Central, the panel discussion “Sexism is bad for business. What are we going to do about it?” aims to address the ongoing issues and challenges of sexism in the beer industry and determine what practical steps can be taken to address it. It follows hot on the heels of the festival’s decision to filter out beers with sexist names or discriminatory images and CAMRA publicly condemning sexism and discrimination in the industry.

Master Beer Trainer Christine Cryne will lead the debate with the following panelists on board:

  • Jaega Wise, Head Brewer of Wild Card Brewery, who has recently made headlines for her comments on sexist beer labelling
  • Annabel Smith, beer sommelier and founder of Dea Latis, an organisation that aims to bring beer to more women
  • Barry Shaw, operations manager for Beerhouse’s pub chain which includes six pubs
  • Jennifer Smith, co-owner and founder of Brewsmith Beer, a ten-barrel brewery
  • Katie Wiles, CAMRA’s senior communications manager and beer blogger at wilesaboutbeer.com

Annabel Smith said: “During our years running Dea Latis we have gathered a lot of anecdotal evidence about sexism in the beer and pub sector. Most predominantly we have identified there is a proliferation of blatantly sexist beer names and imagery which alienate female consumers, and an assumption that brewing beer is a ‘man’s job’. It even filters down to bar staff who automatically assume that beer is for the males in a group, and women prefer wine.

“Dea Latis wants to change these attitudes and perceptions because we believe that beer is gender neutral and far too good to be appreciated only by men. Come along to the debate if you’re a beer loving female and want to hear your voice heard!”

Graham Donning, CAMRA’s Regional Director for Manchester, said: “Sexism has been a hot topic across many sectors recently. But even within our festival, we have seen outdated attitudes persisting over several years, despite our efforts. It’s led to us deciding passive solutions weren’t working and it was time to take positive action.

“It’s clearly a deep-seated problem within the beer industry of which we are only a small cog. More action is needed and our trade session provides an opportunity for industry professionals and volunteers alike to come together to take us beyond talk. We want to see some practical and realistic ideas on how we can all eradicate sexist attitudes in beer as soon as possible.”

The trade session will kick off the Manchester Beer Festival, and takes place between 5-9pm on the 24th of January. It is open to the press and members of the trade, as well as CAMRA members.

The festival will open to the general public from the 25th-27th January. Tickets are available at http://mancbeerfest.uk/.

 Dea Latis stages tasting for women MPs

27 Nov

Beer and women group Dea Latis staged its third beer tasting in Parliament recently, treating a room full of women MPs and women working in the brewing and related industries to an evening of beer and food matching. The group also announced some initial fundings from its recent research into women’s behaviours and attitudes around beer.

The event, organised jointly with the All Party Parliamentary Beer Group and British Beer & Pub Association, was attended by around 70 guests. Beer Sommelier and Dea Latis founder Annabel Smith guided them through six beer and food pairings designed to showcase beers from Dea Latis corporate members, while co-founder Lisa Harlow revealed the research results.

The event was hosted by Ruth Smeeth MP, vice chair of the All Party Parliamentary Beer Group.  She said.   She said “Often in Parliament I’m the only woman in the room, so it made a lovely change to be in a room full of women.”

“I was delighted to meet so many talented women who are working in the brewing and related industries and I’m sure that their passion for beer will encourage more to forge careers in these sectors, and persuade more women to start drinking our wonderful national drink.

“All the MPs including myself greatly enjoyed tasting the wonderful and diverse selection of beers from around the country and were amazed how well they matched the different foods on offer.

“It was inspiring to discover that women are playing such a central role in leading Britain’s beer renaissance”

Lisa Harlow for Dea Latis said: “The Westminster event fulfilled two of our main aims: to highlight the women working in our industry and present it as a career choice for more women, and to encourage more women to drink beer. We’re glad that our MP guests enjoyed the evening and hope they are encouraged to become influential advocates for our cause.”

She added: “The top line findings from our research were received with interest by guests and we look forward to issuing the full results once we’ve analysed them, early next year.” The research was carried out thanks to a grant received by Dea Latis from the Brewers’ Research & Education Fund.

Brigid Simmonds, chief executive of the British Beer & Pub Association, added, “We are delighted that a growing number of female MPs are championing beer as Britain’s national drink and grateful to Ruth Smeeth MP and her colleagues for taking time out of their busy schedules to support women working in our industry.”

The beers enjoyed by guests were:

  • Marston’s 61 Deep: served in champagne flutes as an aperitif
  • St Austell Tribute with Fish & Chips
  • Joseph Holt Humdinger with mini Croque Monsieur
  • Harvey’s Wharf IPA with onion bhaji
  • Shepherd Neame Bishops Finger with pigs in blanket
  • Marston’s Pearl Jet with mini roast beef and Yorkshire puds
  • Liefmans Kriek with chocolate truffles

All guests also departed with a bottle of Plum Porter, brewed by Titanic Brewery in Ruth Smeeth’s Stoke-on-Trent constituency, and a personalised bottle of Vedett, thanks to Dea Latis member Duvel, who took photos of guests and turned them into labels on the spot.

Attached image shows 

Notes to editor

Dea Latis was founded in 2010 by a group of women working in the beer and pubs industries and now has more than 400 supporters including brewers, beer tasters, marketeers, licensees, writers and bloggers, as well as six corporate members: Duvel Moortgat, Harvey’s, Joseph Holt Brewery, Marston’s, Shepherd Neame and St Austell Brewery. For more info, visit  www.dealatis.org.uk

-ends-

 

Further information:

Lisa Harlow: lisa@lisaharlow.co.uk / 07917 757860

Annabel Smith: annabel@beerbelle.co.uk / 07920 058500

Joseph Holt Brewery supports Dea Latis

20 Nov

Leading north west brewer partners with beer and women group

Manchester brewer and pub operator Joseph Holt Brewery has become a corporate member of beer and women group Dea Latis, committing funds, beer and other support to help the organisation achieve its mission of ‘bringing beer to women’.

As a Dea Latis supporter, Joseph Holt Brewery will enjoy a number of benefits, including the chance to serve its Humdinger beer at a tasting in Westminster on 21 November. The 4.1% ABV speciality beer, flavoured with Mexican honey, will be tasted by women MPs and others at the event, held in partnership with the All Party Parliamentary Beer Group and the British Beer & Pub Association.

Jane Kershaw, a trained brewer and now marketing manager at Joseph Holt Brewery, is the sixth generation to work in the family-owned business. She said, “We are delighted to be a partner to Dea Latis. There is a beer for every occasion and a beer for everyone and we are excited to work with Dea Latis to reach more people, demonstrate some fantastic beer and food pairings and show that there are indeed, many ways to drink beer and lager.

“Women have always played an integral part in running Joseph Holt Brewery managed, tenancy and retail partner pubs and in recent years we have employed many more women in the brewery office.  It is no longer a male dominated industry and Joseph Holt Brewery are proud to champion their successful women who will drive the company forward for many generations to come.”

Co-founder Annabel Smith said, “We’re delighted to have Joseph Holt Brewery on board as our sixth corporate member. They have a great range of award-winning beers and lagers and run some wonderful pubs across the north west, which we will be happy to make use of in our campaign to bring beer to a wider audience.”

Dea Latis now has a total of six corporate members: Duvel Moortgat, Harvey’s, Marston’s, Shepherd Neame and St Austell Brewery in addition to Joseph Holt. They have all agreed to support the group to help it significantly expand its activities. Dea Latis aims to be both a forum for women working in the industry, and a consumer-facing body, encouraging more women to make beer their drink of choice.

 

Beer and women group to stage tasting for female MPs

25 Oct

Beer and women group Dea Latis is joining forces with the Parliamentary Beer Group and British Beer & Pub Association to bring beer to women MPs at an event in Westminster next month.

As well as tasting a selection of beers from across the country, matched to different foods by Beer Sommelier Annabel Smith, guests will meet some of the many women who work in brewing and related industries, from grain to glass. Dea Latis will also be revealing the results of recent research into women and beer at the event.

Smith said, “The aim of our event at Westminster is to remind MPs that women play a vital role in producing our national drink and introduce them to some of the talented women involved in it.

“Women in this country drink less beer than in the USA and most European countries.  At Dea Latis, we’re committed to narrowing this gap by introducing more women to beer and we hope this event creates some new, influential advocates for our cause.”

The event is hosted by Ruth Smeeth MP, vice chair of the All Party Parliamentary Beer Group.  She said, “We’re delighted to be partnering with Dea Latis to bring together women working in parliament and women working in the brewing industry, from grain to glass. It promises to be an enjoyable and informative evening and we’re confident guests will leave the tasting seeing beer in an entirely new light”

Brigid Simmonds, chief executive of the British Beer & Pub Association, added, “‘With a growing number of female MPs taking a keen interest in beer and brewing, the BBPA is delighted to support this Parliamentary celebration of women in beer.”

Dea Latis has staged two previous beer tastings for MPs in 2015 and 2013. The upcoming event, on 21 November, is by invitation only, and is expected to attract some 80 guests drawn from parliament and across the brewing industry:  brewers, maltsters, hop growers, licensees and off-trade retailers, beer sommeliers and writers.

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