Tag Archives: Jessica Mason

How to sell beer to everyone

22 Jul

Emma Inch from the Fermentation Beer and Brewing Show caught up with beer writers, Jessica Mason and Pete Brown to talk to them about their recent presentation at Imbibe live entitled: ‘How to sell beer to everyone’

Pete, himself, an ex-beer ad-man, describes how the beer marketing industry got itself into the macho world of lads and sport in the first place and Jess offers their six straight-forward ideas  to promote beer to more people – particularly for pub and bar operators.

Listen to the Fermentation podcast here, first broadcast on 22 July 2018. Skip forward to 49 minutes in for the 7 minute clip.

Calling time on homophobic, sexist & racist abuse in pubs

4 Jul

Drinks writer and beer and pubs advocate, Jessica Mason has launched a new accreditation scheme for pubs called The Equality in Pubs Accreditation (TEPA) in an attempt to stamp out homophobic, sexist and racist abuse in pubs.

Pub owners/operators who want to tell customers that their pub has a zero tolerance policy on abuse in any of its forms can now sign up to TEPA and, from 2019, gain a window sticker and a plot on a map on TEPA website to let people know that their pub doesn’t support homophobia, sexism or racism in any of its guises from neither its staff or it’s drinkers. Joining TEPA means the publican has a civic duty to act should they recognise abuse in their venue.

The Accreditation has been pioneered to offer all people the freedom to visit the nation’s finest pubs without trepidation and to remind the pub, beer and hospitality industry as a whole that inclusiveness is everyone’s responsibility.

Jessica said: “Social equality is a human right. Let the best pubs, bars and taprooms, run by the most accommodating, kind and friendly staff identify themselves and help all people remember that the value of pubs is as much what they represent as anything they serve across the bar.”

“Pubs are for everyone. The word pub is short for Public House. People should feel that term is valid irrespective of gender, sexuality and race. They are a community hub for all and a place where everyone, whatever their identity, should feel is safe.”

TEPA will be open for submissions from publicans from September 2018 where after a shortlist will be drawn up and the first accredited TEPA venues will be visited and mapped before the close of the year.

From the spring of 2019, the TEPA map will become accessible to all – with its usefulness designed to help people navigate their way to places that are non-discriminatory.

For more information contact: Jessica Mason, Drinks Maven Ltd, email Jessica@drinksmaven.com , call 07939 220485 or tweet: @drinksmaven

Drinks Maven pioneers BritHop on Beer Day Britain

13 Jun

Drinks writer and awards judge Jessica Mason, known more widely across social media as Drinks Maven is launching BritHop this Friday (15 June) to coincide with Beer Day Britain .

Jessica has created a series of beers created by UK brewers using new progressive British hops and aligned with British music with five of the UK’s best breweries.

The BritHop Series has been initiated in conjunction with hop merchant Charles Faram and the British Hop Association [BHA] and aims for a supergroup of new and exciting British beers to be brewed by some of the nation’s top brewers. Each beer will be aligned with a music track from a British band or artist that suits the beer.

Breweries involved in the project include: Burning Sky, The Kernel, Cloudwater, The Wild Beer Co and North Brewing Co.

“Great beer and great music should go hand-in-hand. In Britain, we are lucky enough to have both. The new progressive hop varieties we now have available to us in the UK are at the heart of this series and will be used to create some exciting new beers. This is the start of a journey into the next generation of flavour for British beer – an exciting step towards growing an appreciation for all of the nuances and subtleties of what British hops have to offer whilst also giving a nod to some decent music at the same time,” said Drinks Maven founder Jessica Mason.

BritHop is an independent project and a way for beer and music fans to also show support for local industry and the limited line-up of beers will be available to taste at a party at Mother Kelly’s in Bethnal Green London on the evening of 15th June, 2018.

Breweries and their selected tracks are as follows:

  • Burning Sky: The Astronauts – Typically English Day
  • The Kernel: The Slits – Heard It Through The Grapevine
  • Cloudwater: Kate Tempest – Europe Is Lost
  • The Wild Beer Co: David Bowie – Changes
  • North Brewing Co: Longpigs – Lost Myself

In launching this  project Jessica paid tribute to the Gender Pint Gap Report adding: “The discussions surrounding bridging the gap between women and beer have been really interesting. There is definitely more that we, as an industry, can do to remind people that beer is a drink for men and women and is completely ungendered. Projects pioneered by women but for the benefit of all go some way towards re-highlighting how beer is inclusive and how we all play a role in its future. In some cases women are underrepresented within the industry and yet that can sometimes lead to tokenisation to simply get a female face in the frame. However, there are women who work diligently behind the scenes driving change, building interest and garnering support for the future of the industry and how beer is perceived. Sometimes, we need to recognise that heading something up is, in many ways, akin to having a voice and a way to set a course for the future of an historically male-dominated sector where we can help shape exciting new developments in the beer world and challenge stereotypes before they become ingrained.”

For More Information

Visit: www.brithopped.co.uk and www.beerdaybritain.co.uk

Twitter and Instagram: #BritHop @drinksmaven

Email: jessica@drinksmaven.com and  jane@BeerDayBritain.co.uk

Creating gluten freedom in our pubs

4 Feb

Jessica Mason

The drinks editor for The Publican’s Morning Advertiser – Jessica Mason – asks pubs to consider selling gluten-free beer to meet the rising demand of food intolerance. She suggests that no-one ever asks for an allergy but they do just keep side-stepping the offending food/drink products and those that sell them….

Creating gluten freedom in our pubs

By Jessica Mason, 29-Jan-2016

Gluten-free beer used to be a bit of a contradiction and had a fairly poor reputation too.

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