Named after the Celtic goddess of beer and water, Dea Latis is an independent cross- industry voice campaigning for better representation of female brewers, maltsters, hop growers, publicans, beer sommeliers, writers, marketeers and beer drinkers.
What unites us is our passion for beer and a belief that it’s far too good to be enjoyed only by men.
In a country that regards beer as its national drink, women are underrepresented and under indexing as beer-drinking consumers. Despite the growth of craft beer and the increasing number of breweries in the UK, Britain has one of the lowest percentages of female beer drinkers in the world.
Our aim is to work on behalf of women in the beer and brewing industry to amplify their voices. But we also want to encourage women to adopt beer as a drink of choice and educate them. We want to explore their attitudes towards beer, challenge their ideas about beer and mandate the industry to present it to them in a way that might encourage them to buy, taste or recommend it.
Our manifesto is to:
- Raise awareness about women working in the beer sector and women who choose beer as a drink of choice
- Educate women about beer
- Promote employment within the beer and brewing sector
- Research women’s attitudes to and their relationships with beer
Dea Latis 